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Google AdWords for Dummies

$24.99

A completely updated reference to help you get the most value out of your AdWords campaigns. Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.: A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign; Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure; Reviews new, free tools included in AdWords as well as new and improved third-party tools; Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer; Includes a Google AdWords gift card worth $25 (details inside book). With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you !

Advanced Google AdWords

$39.99

Master Google AdWords and get more out of your campaigns. What's the secret to making every pay-per-click of your Google AdWords really pay? This must-have guide-written by a Google Advanced AdWords seminar instructor-shows you exactly how to apply advanced techniques and tactics for better results. Discover the best tools for keyword research, tips on crafting winning ad copy, advanced PPC optimization tricks, winning bidding strategies, and much more. If you manage AdWords PPC accounts, you won't want to miss this expert, detailed instruction.: Covers the essential and advanced capabilities of Google AdWords; Explores keyword research, PPC optimization strategies, the intricacies of Content Nation, how to interpret results and reports, and much more; Provides busy marketers, consultants, PR professionals, Web developers, and others with an invaluable, step-by-step guide of advanced concepts; Goes well beyond the basics and offers tips and tactics that you can immediately apply to your own campaigns; Reinforces concepts through fascinating, real-world case studies; Includes a $25 Google Adwords Gift Card for new customers. If you've been seeking a practical, expert book on Google AdWords, one that goes well beyond the basics, Advanced Google AdWords is it!