unlink analytics adwords

AdWords For Dummies

$24.99

* AdWords lets every business-from eBay PowerSellers to Fortune 500 companies-create targeted, cost-efficient advertising campaigns on the Web, and accounts for the bulk of Google’s $6 billion in annual revenues * This all-new guide helps advertisers get a handle on AdWords complexities and nuances, adopt AdWords best practices, and turn clicks into ka-ching! * Topics covered include conducting quick and cheap market research, crafting a message that cuts through the clutter, choosing AdWords settings, bidding on keywords, setting a maximum daily spend, improving the Web page that an ad points to, testing strategies, tracking results, and using Web analytics tools * Includes an exclusive offer from Google-AdWords credits equivalent to the price of the book-plus a companion Web site with up-to-the-minute AdWords tips and tricks, narrated video walkthroughs, and free trials of the author’s software

Winning Results with Google AdWords

$24.99

Run a Profitable Google AdWords Campaign. Reach millions of targeted new customers at the precise moment they're looking for the products and services you're selling with help from this hands-on guide. Winning Results with Google AdWords, Second Edition reveals the latest strategies for writing successful ads, selecting and grouping specific keywords, increasing conversion rates, and maximizing online sales. You'll also learn how to expand your ad distribution, test and tweak your ads, track results, and much more. Find out how boost visibility and increase profits with a Google AdWords campaign!: Create strategic groups of ads and keywords; Understand Google's Quality Score ad ranking system and quality-based bidding; Use the keyword tool to your advantage; Develop a successful bidding strategy; Write, test, and refine winning ads; Filter out inappropriate prospects; Expand proven ad campaigns; Measure success using Google Analytics and other methods; Increase conversion rates

Google Analytics 2.0

$29.99

Site Stats on Steroids. Is your Web site serving its purpose? To find out, you need to analyze factors related to what the site is supposed to do. Site statistics give you raw numbers, but Web analytics are like site stats on steroids. Analytics crunch those raw numbers into meaningful metrics—information you can use. If you read our first book on Google Analytics, you already know what this tool can do and why that matters. (If you didn't, don't worry; there's an overview here, too.) This edition shows you what's new in version 2.0, helping you uncover specific details and use them like never before.:.; Master basic analytics and Web statistics concepts.;. Set up Google Analytics 2.0, choose the filters you need, and explore goals and goal-setting.;. Learn about new features that enhance analysis, including cross-segment reporting and drilldown content.;. Take control of Google Analytics with customizable dashboards and date ranges.;. Examine every aspect of the available reports, including visitors, traffic sources, content, and goals.;. Discover the specific reports suited for e-commerce sites and how to use them.;. Maximize the integration of Google Analytics with Google AdWords.;. Boost your use of Regular Expressions, write your own filters, and quantify your goals. BONUS: Each copy of Google Analytics 2.0 includes a $25 Google AdWords gift card compliments of Google. With this $25 gift card , you can attract new customers to your website on Google's dime.

Performance Marketing with Google Analytics

$39.99

An unparalleled author trio shares valuable advice for using Google Analytics to achieve your business goals. Google Analytics is a free tool used by millions of Web site owners across the globe to track how visitors interact with their Web sites, where they arrive from, and which visitors drive the most revenue and sales leads. This book offers clear explanations of practical applications drawn from the real world. The author trio of Google Analytics veterans starts with a broad explanation of performance marketing and gets progressively more specific, closing with step-by-step analysis and applications.: Features in-depth examples and case studies on how to increase revenue from search advertising, optimize an existing website, prioritize channels and campaigns, access brand health and more; Discusses how to communicate with a webmaster or developer to assist with installation; Addresses Google's conversion-oriented tools, including AdWords and AdSense, Google trends, Webmaster tools, search-based keyword tools, and more; Touches on brand tracking studies, usability research, competitive analysis, and statistical tools. Throughout the book, the main emphasis is demonstrating how you can best use Google Analytics to achieve your business objectives.