adwords interface

Overview of the New AdWords Interface

Google AdWords For Dummies

$13.40

A completely updated reference to help you get the most value out of your AdWords campaigns Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks…

AdWords University: The Complete Guide to AdWords

$9.98

Author and veteran search marketing expert, Mark Brimm, and AdWords management guru, Stephen Moss, put together the original AdWords learning series 101, 202, and 301. Now these 3 seminal books have been brought together into one compact, easy-to-reference master guide with revised table of contents and the same great original and highly readable content (but at a savings of almost one third when …

AdWords 301: An Advanced Guide (AdWords University, Part 3)

$5.95

AdWords is unfortunately not as easy as many first-time users believe it to be. The cost of the learning curve can be pointlessly steep and even distort the marcom effort by giving a false mpression of the efficacy of AdWords as a marketing tool. Knowing the true skinny on AdWords is crucial before beginning to use this powerhouse channel.Author and AdWords management guru, Stephen Moss, and searc…

Google AdWords for Dummies

$24.99

A completely updated reference to help you get the most value out of your AdWords campaigns. Google AdWords is a unique tool that allows you to set your own budget and create ads and choose keywords that are specifically related to your business. When your ad appears next to the search results, people can simply click your ad to learn more about you or make a purchase. This handy guide walks you through the newest tips, tricks, and techniques for maximizing your AdWords campaign. Offering valuable advice, this new edition includes case studies from readers who have shared what they learned from using the techniques revealed in the first edition.: A revised and updated guide that shares invaluable advice for maximizing your AdWords campaign; Discusses changes to the AdWords interface as well as best practices in split testing, opt-in landing page structure, and ad group structure; Reviews new, free tools included in AdWords as well as new and improved third-party tools; Includes an in-depth explanation of Google's free Web site testing and optimization tool: Website Optimizer; Includes a Google AdWords gift card worth $25 (details inside book). With this handy reference by your side, you will discover the best way to put a Google AdWords campaign to work for you !